And so are the agencies themselves with the flood of "inventory media" they're offering. I literally hosted a webinar two weeks ago where I lifted sales language from the 2012 version of Collective's website, blinded it, and asked if the attendees had received similar language from their agencies and RMN's lately. 100% of hands went up.
Then I revealed it was copy from 2012.
It is 99.5% the same exact sales pitch as 15 years ago. Uncanny.
And so are the agencies themselves with the flood of "inventory media" they're offering. I literally hosted a webinar two weeks ago where I lifted sales language from the 2012 version of Collective's website, blinded it, and asked if the attendees had received similar language from their agencies and RMN's lately. 100% of hands went up.
Then I revealed it was copy from 2012.
It is 99.5% the same exact sales pitch as 15 years ago. Uncanny.
Excellent post Andrew. Thank you for it.